Market
Describe who would use this, where it would be used, and what alternatives exist. Keep it informational (not a sales pitch).
Target Users
- Primary users: (e.g., clinicians, technicians)
- Secondary users: (e.g., trainers, administrators)
- Setting: (hospital / clinic / mobile / rural)
Use Cases
- Use case 1: what triggers use?
- Use case 2
- Use case 3
Alternatives
What people do today.
- Manual measurements
- Existing device feature
- Third-party software
Differentiation
High-level value (no proprietary details).
- Lower latency
- Better workflow fit
- Cost / portability
Adoption Barriers
- Training time
- Hardware integration
- Regulatory constraints
Competitive Landscape (optional)
If you include this, keep it category-based: types of tools, common approaches, typical device ecosystems, etc.
| Category | Example | Notes |
|---|---|---|
| Built-in device features | Existing ultrasound measurement tools | Strong integration, may be limited/fixed workflows |
| Standalone software | Desktop analysis tools | Good analysis, weaker real-time workflow |
| ML-assisted tools | AI measurement helpers | Depends on data quality + validation |